What is Google Adsense answers the basic question about Adsense

1.1 So Just What is Google Adsense?

Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.

Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages. Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time

The 5 Most Important Things You Must Know About AdSense By Joel Comm

Whether you're just starting out with AdSense or whether you've been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

1. AdSense Can Make You A Huge Heap Of Cash Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle - if you get it right.

2. Junk Sites Get Junk Income But just because it's possible for a site to make a lot of money with AdSense, it doesn't mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You'll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter One of the first things that you'll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they've got a reason to do so. You'll need to know those principles.

4. You Can Influence The Ads You Receive! Here's a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn't unlimited - but it is worth exercising. It's also a little complicated but it's got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That's definitely something you need to know!

5. Your Stats Are Your Best Friend The stats you get with your AdSense account might look complicated and well, a bit dull... but they're packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they're not telling you and where you can find out more.

There's a lot you need to know to make serious money with AdSense. If you're missing that information, you're just throwing money away.

-------------------------------------------------------------------------------- Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".

So what kind of ads do you have to put up? That’s the good part—you don’t have to decide. Google does it for you. AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.

If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.

If you’re into upgrades, Google is now offering “AdSense Premium”, which is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available. You can apply using existing AdWords accounts, or you can request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.

Here’s the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn’t hit you with a minimum traffic requirement. The only criteria they’re really sticky about is the standard “acceptable content” requirements, and that’s pretty standard almost anywhere.

Google AdSense says they’re serious about attracting quality content sites, and because of that they allow AdSense members to serve three ads per page. This means you can use AdSense for both banners and skyscrapers.(Note: banners are those horizontal ads that run up top and down bottom. Skyscrapers are the tall ads that run vertically, on the left and right of your page text.)

Once you’ve been accepted into Google AdSense, you’ll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines. (And that’s very, very important—more on that later.)

Your reporting doesn’t occur in real time, but is updated regularly throughout the day. Right now, you can’t view reports based on a domain or site basis if you run the AdSense on more than one site. You can get around this by using channels. Channels are tracking ids/names you can assign to different ads. You can use your website name as your channel id/name if you want to track by website.

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