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Discover what you need to know about Search Engine Optimization
There are many things to consider when you go to put keywords in the text of your pages. Most search engines index the full text of each page, so you should put your keywords throughout your text. However, each search engine uses different ranking algorithms. And that’s the really hard part--difficult though it may be, you need to keep all of them in mind. General rules Your main page should be full of keywords because that page has a higher chance of being indexed than other pages. And for some search engines, it will be the only page that is indexed.
Go Ahead! Slaughter The Competition! Take a quick look at SEO Elite's power-packed features and see how you can Slaughter The Competition...... 1. Discover how any page ranks at the top of the Search Engines. And that goes for the major search engines like Yahoo, Google, MSN, Altavista and Alltheweb. Finally, the keys to command top-10 listings are yours in mere seconds with SEO Elite™ 3.2! 2. Instantly finds hundreds of high page rank websites in your field. That way, you know who among your competitors are doing well. By the way, this is one of the most powerful features of the SEO software, because there are entire tools created to do only this single feature! 4. Searches for Super Affiliates willing to promote your products. By learning who's promoting who, you access star-affiliates promoting your competitors (or related products and services), and can capture a piece of the action! Again, entire tools — some costing upwards of $97! — exist for this single feature. But it's all included in SEO Elite™ 3.2. 5. Shows immediately which partners are still linking back to you. This feature alone slashes your workload time in half or more! No need to manually follow-up with each and every linking partner. 6. Allows you to do a backlink search on all major search engines. This includes Google, Yahoo, Alltheweb, Altavista, MSN. 7. Learns how many and which pages each major search engine has indexed. This is very important when optimizing your webpages. It's good to keep a close eye on how long it takes for your pages to get indexed. And SEO Elite™ 3.2 instantly tells you how many pages there are. Again, there are entire products that do ONLY this feature and charge over 100 bucks! 8. Notifies and keeps a daily, weekly, and monthly change record of where your website is ranked for ANY search term. Plus, it does so on all of the major search engines, including Google, Yahoo, Alltheweb, MSN and Altavista. (Pretty fast, too!) So you monitor your ranking, and know when it's high or if it ever slips for whatever reason! 9. Analyzes and compares special search commands on Google to the "regular" Google search rankings— such as "allinanchor, allintext, and allintitle". This will help you know which area you need to better optimize; whether it is your anchor text surrounding your links, the number of times the keyword is found in your text, or the number of times your keyword is found in the title of each webpage. 10. Finds exactly which websites your competitors are advertising on. This is a great way to find websites to advertise your product. If your competitor has advertised on a specific website for months, the you know it's profitable — and now you can steal their spot! 11. Allows you to eliminate any penalized websites you link to. In other words, by knowing which link partners have been penalized by Google, you can quickly take corrective action before it gets to you! This is a great feature that ensures you NEVER get penalized, too. Plus much more!
Some engines will rank your page highly if it has at least 100 words on it, so consider that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren't just lists of keywords. If you do that, you risk not getting in the big directories AND you will irritate readers—they won’t come back. Important design concepts
When you create your pages' content, pay attention to: • Keyword prominence The thing about keyword prominence is that the best place to place keywords in your text is at the top of each page, preferably the main page. The closer your keywords appear to the start of the page or the start of a sentence, the better. You'll frequently see “keyword prominence” used to describe search engines' algorithms. Be aware that some engines also say the bottom of the page should contain keywords as well. It gets more complicated. Search engines view pages differently than people do. Here's an example:
Home About Us Products Contact Chrome. We’re all about chrome. Chrome bumpers, chrome trinkets, we love chrome. Now, you may think you did pretty well by putting your keyword, which was obviously “chrome”, at the top of your page. A search engine, however, sees your page this way: Home About Us Products Contact Chrome We’re all about chrome Chrome bumpers chrome trinkets we love chrome Now your keyword placement doesn't look nearly as good as it did before, does it? So the moral of the story is: try to put keyword-rich text at the very top of your page. If you put images at the top of your page, make sure to include ALT tags so the search engine ignores them. Now, about keyword proximity.. Some engines, such as Google, use keyword proximity as part of their ranking formulas. So what does it mean? Keyword proximity refers to how close keywords are to each other. You want to put your keywords as close together as possible and make sure your sentences are clear. Here's an example: Meow Mix sells the very best cat food as far as taste tests of actual cats are concerned. versus Meow Mix scored number one in taste tests to see what kind of food is really preferred by the typical cat. The two keywords are "cat" and "food." If a user searches for "cat food," the first sentence will rank higher because its keywords are closer to each other. Why do search engines do this? Because if you’re searching for “running shoes”, a page that contains “running shoes” is probably relevant, but a page that contains, “I was running late for work and forgot to put on my good shoes,” probably is not. Why is keyword density important? Because, as I said earlier, it measures how often that particular word comes up. Keyword density is also known as keyword weight. The higher the percentage of keywords in relationship to other text, the higher your page will rank—to point. Many search engines, Google included, have gotten wise to the fact that extremely high keyword densities are probably contrived. Here's an example of how keyword density is measured. Let's assume the keyword phrase is "cat food." Cat food is our only business. Since "is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "puppy food," (which the search engine counts as one word, since that’s what it’s searching for), "only," and "business." "Cat food" composes 1/3 of the sentence, or 33%. Realistically, keyword density is almost never this high, nor should it be or your copy will sound very contrived. The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words. Sure, that may not sound hard, but believe me--having 10 keywords and trying to repeat each one 3-7 times per 100 words of text is practically impossible. Instead of trying to do that (and having copy that sounds really weird), pick two or three of your most important keywords and try to use them 3-7 times for every 100 words. So what about keyword frequency? Keyword frequency is a measure of the number of times keywords occur within a page's text. It's kind of related to the concept of keyword density. The thinking is that search engines want to see a word used more than once to make sure it’s something you’re really talking about. The best number of times to repeat a key word is 3-7 times. Don't get overly clever and try to use tiny or invisible text to put keywords at the beginning of your pages. Search engines look for this, and when they find it they call it spam and they’ll probably reject your site for it. So, in a nutshell, you want to: Return from
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