2.3: What Kind of Content Should I Put Up?
Any kind you want, of course, since we’re talking about the internet. But seriously, you’ll want to give this topic some consideration, since there’s more interest in some topics than others.
You know the people who are your audience, since ideally you’re talking about something you know about. For instance, if you’re talking about Ultimate Frisbee, it’s because you play it. So you know what other Ultimate Frisbee people are like, and what they want to know and what they find entertaining.
Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it. Here are some general categories to get you started with your brainstorming:
How did he make $18,343 in a single month?...
His name is Joel Comm and it wasn't so long ago he was making only $30 a day with Google's Adsense program.
Then one day it hit him over the head like a '2 by 4' and Joel began testing other ways to increase his Adsense earnings...
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This is significant and here's why...
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In case you didn't know, Adsense is a program where Google allows you to make money when people click on advertising links that you can place at your own website(s).
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Joel's commissions are so huge now... UPS has begun delivering his checks!
He climbed up to making $18,343 this past December 2004 and it's quite possible it may keep climbing - with no end in sight... Joel's case study shows how it didn't take long once he knew how to tweak his Adsense pages.
I had to get my hands on this book and read it once already. I plan on reading it again in case I blinked and missed something important because it's filled with so many gold nuggets...
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This is must-have marketing information and I highly
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$18, 343 Per Month With AdSense
Sincerely,
Kenneth Echie
• Editorials
• Feature articles
• Political opinion
• News stories
• Art galleries
• A conglomeration of the best content
• Reviews of movies, books, music
• Interviews
• Interactive features - polls, feedback, discussion groups, forums, chat
Editorials Editorials are the opinion of someone who’s seen as an expert in the field-- (either you or a guest contributor). This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you’ll probably have to moderate it.
Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a new government travel policy? Do an article on it, since clearly that’s something people are talking about so they’ll want to read about it.
Full-length Feature Articles This is the most common and in many people’s opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining. Here are some tips:
• Keep it short. While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot.
• Articles should be relevant to your site.
• Articles ought to educate, entertain or inform. Don’t overwhelm people; stick to one or two ideas.
• Refrain from rehashing an article you've read somewhere else. By publishing something that’s new, you up the value and credibility of your site.
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